The goal was to visually and textually capture the glamour, exclusivity, and flexibility of the space, situated next to Alexela Concert Hall on Rävala puiestee.

The design is deeply inspired by the Art Deco aesthetic, channeling 1920s Hollywood sophistication through rich typography, symmetrical layout, and high-contrast visual elements. This stylistic choice supports the venue's promise of transforming ordinary events into unforgettable, elevated experiences.